Chiara, Lorenzo, Giovanni Scappini
Synergy and excellence. Achieving great results requires combining talent, experience, commitment, and vision.
Behind Scappini’s story is the great tradition of Verona, which has always been linked to the production of excellent furniture. In 1980 Giovanni Scappini founded his company, gathering around him the best craftsmen. The new reality immediately gained popularity in the markets and soon began to work in the Contract sector. In the late 1990s, his children Chiara and Lorenzo joined the father John in his work, with the same passion and vision for the future.
As time passes, Scappini evolves and begins to differentiate the styles of its proposals. But the real revolution comes in 2021: the NEXT collection, with its contemporary taste and deep originality, has a disruptive effect. It embodies Scappini’s most innovative soul, keeping its heart intact, made of love for its work and pride in creating beauty and uniqueness.
When we ask ourselves…”ok, what’s next?”
It means that we’re ready to move on to other things!
And you? Are you ready for next?
The NEXT project is the result of the synergy of all the people seen here on the side. It was born from the courage and market knowledge of Scappini and the creativity of young designers.
Coming to market with the support of a closely-knit team of image and communication specialists.
NEXT’s first photo shoot, in a stunning location on Lake Como, was an important milestone for the company and for the way in which, today, Scappini stands on the market.
Interior Designer, Product Designer and Art Director of furniture companies. Display layouts Designer and Stylists for showrooms and for photo shoots.
She uses the same creative and envisioning approach for the different contexts she deals with. She’s a restless free spirit, sometimes ironic and unconventional and while directing her attention to aesthetic and compositive values, she never overlooks the relationship between innovation and environment, between novelty and well-being.
And with this multiform and eclectic approach, she creates solutions capable of exciting and portraying the brand in its wholeness and in its most vibrant complexity.
AdHoc Spazio Creativo
AdHoc Spazio Creativo is a communication agency born from the more than ten years’ experience of its two founders, creative directors, Rinaldo Monciatti and Francesca Sozzi.
The agency counts a team specialised in the different areas of communication to efficiently follow all aspects related to sales promotion. Among its clients it boasts many high-profile companies, with Made in Italy productions that are distributed worldwide.
The mission of AdHoc Spazio Creativo starts from the values of each brand and the goals of the client companies to shape effective communication strategies.
Lorenzo Borgianni reveals from a young age a distinctive artistic predisposition that leads him to deepen his research for graphic design and engraving technique. He opened his own workshop and soon exhibited his artworks in Italy and abroad, receiving prestigious awards.
In 1997 he took his first steps as a photographer in a major studio, where he soon held the position of principal photographer and art director. In 2006 he opened his own photographic studio, focusing on industrial and advertising photography.
Since then he has been working for the most prestigious companies in the furniture, lighting, textile and fashion industries.
Conversazioni Network is a structure specialized for several decades in the communication of Furniture and Design Area Companies that operates with an inner team and a network of professionals skilled in various areas of communication.
It is composed by Elisabetta Scheggi, with Education and Studies in the Design area and Iacopo Papp, with Education and Studies in the literary area and experiences in the organization of various events.
In addition to PR &Media Relations, the agency is active in Creative Writing and Content as well as Relationship Management and Distribution Development.